INScompanies Blog

Omaha, Neb. – (August 1, 2006) Family is the most significant driver of long-term care insurance (LTCi) purchases, according to a new Mutual of Omaha survey.

Of those surveyed, 41 percent said their primary reason for purchasing LTCi was to not be a burden on their family. Sixty-five percent discussed long-term care with their family and 53 percent had a family member involved in their decision to purchase LTCi.

“Clients often bring their family members into the decision-making process because the decision to purchase - or not to purchase - long-term care insurance really does affect the entire family.” said James Blackledge, senior vice president and product line officer at Mutual of Omaha. “Many of today’s retirees have had the experience of caring for a parent or have dealt with the reality of placing a parent in a nursing home. They don’t want their children to face those same burdens.

“Also, consumers are becoming more and more aware of Medicare’s limitations and the need to protect their assets. When it comes to financial matters, the family has a vested interest.”

While the long-term care experiences of their own family members is thought provoking, many consumers are still doubtful that they will need nursing home or home health care services themselves.

While 78 percent of those surveyed had a family member that needed nursing home or home health care service, 39 percent felt that the biggest risk associated with their purchase was that they might never use their benefit.

The survey was conducted by TNS, a global marketing research company, on behalf of Mutual of Omaha. The margin of error is ± 5 percent.

About Mutual of Omaha
Mutual of Omaha is a full-service, multi-line organization providing insurance and financial products for individuals, businesses and groups throughout the United States. Mutual of Omaha has offered long-term care insurance since 1987.

OMAHA, Neb. - (September 6, 2005) Mutual of Omaha Insurance Company and Coventry Health Care have announced that they will work together to provide new Medicare Part D prescription drug insurance coverage to consumers nationwide.

The Part D Medicare program takes effect Jan. 1, 2006. Under the program, Medicare beneficiaries may purchase a prescription drug plan available in their area and will pay monthly premiums and co-payments or coinsurance for each prescription. The costs will vary based on the Part D plan they choose.

Mutual of Omaha’s agents and brokers will offer their clients Coventry’s Part D Medicare plans, known as AdvantraRx, along with Mutual of Omaha’s own line of Medicare supplement products.

“Coventry is the perfect choice for us,” said Carl Scott, Mutual of Omaha’s senior vice president of marketing. “They have extensive experience with government plans and can provide the competitive products and service our representatives expect.”

“Coventry is delighted to be the exclusive Medicare Part D solution for such a highly regarded and nationally recognized carrier as Mutual of Omaha,” said Coventry CEO Dale Wolf.

Mutual of Omaha is a full-service, multi-line provider of insurance and financial services products for individuals, businesses and groups throughout the United States. Founded in 1909, Mutual of Omaha and its affiliate companies manage assets in excess of $18 billion and are ranked among the Fortune 500.

Coventry Health Care is an national managed health care company based in Bethesda, Md., operating health plans, insurance companies, network rental/managed care services companies and workers’ compensation services companies. Coventry provides a full range of risk and fee-based managed care products and services to a broad cross-section of employer and government-funded groups, government agencies and other insurance carriers and administrators in all 50 states as well as the District of Columbia and Puerto Rico. The company is also a filed applicant in 34 PDP regions to be a national Medicare Prescription Drug Plan provider. For more information visit www.cvty.com and www.firsthealth.com.